Apartment Therapy: Small/CoolNYC
Apartment Therapy challenged top designers to bring future trends to life — in small (but flexible) spaces. The AT team, in collaboration with Spoonflower, Serta, Urban Outfitters, and others, created a shoppable pop-up showcase that took place in the Industry City Design District in Brooklyn, New York, showcasing 2024’s. Spoonflower was the official wallpaper sponsor of the event.
I produced and directed the photo and video efforts for this project, working with the videographer to edit a quick-turn social video to announce the event and Spoonflower’s partnership with Apartment Therapy as the official wallpaper sponsor of the project.
Apartment Therapy held a VIP event for the designers, collaborators, and influencers and the theme was PJs! The Spoonflower team wore custom garments made from Spoonflower fabric in patterns that matched the designs used in each space.
