Pantone Color of the Year, 2024: Peach Fuzz 🍑

2024 marked the 25th anniversary of the Pantone Color of the Year program, and Spoonflower partnered with the color authority again to bring the Color of the Year to life with exclusive original designs by Spoonflower artists.

Evoking warmth and serenity, PANTONE 13-1023 Peach Fuzz is a gentle, velvet-y peach hue. With a studio shoot to create supplementary photo and video assets, we built a buzzy campaign around the unveiling, culminating in a NYC launch day event. Spoonflower wallpaper covered the event space, helping to create an immersive atmosphere for attendees.

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