Peel and Stick Wallpaper Launch Campaign: Real Simple Ad

In 2024, Spoonflower re-launched one of its flagship wallpapers: Peel and Stick. Popular for renter and home DIY spaces, Peel and Stick Wallpaper is as easy to put up as it is to take down - allowing you the freedom to decorate without the commitment of traditional pasted wallpaper. For this re-launch, the creative team was tasked with making a how-to installation video to show the ease of installation, with different cuts for social, paid ad platforms, and placements in print ads. The first ad we did was featured in Real Simple Magazine.

For this cross departmental project, I concepted, produced, and directed the shoot (pitching, storyboarding, scripting, on-set direction), as well as shooting stills. I worked with team leads in Customer Service and Product to make sure that our customer’s pain points were worked into the script. This content was used in print ads for Real Simple Magazine, YouTube ads, paid social ads, organic social, and our support page articles for wallpaper installation.

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After: Full room transformation
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Crew

  • Director, Producer: Alex Craig

  • Creative Direction: Theresa Rizzuto

  • Art Direction: Kristina Thomas

  • Production Company: Cowboy Collective

  • Cam Op: Molly Brock, John Laww

  • Photographer: Alex Craig

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